In early 2014, the Portland Development Commission launched the Include. Innovate. Invest. PORTLAND Initiative (#I3PDX), an initiative with long term intentions to build an inclusive innovation ecosystem in Portland. The first 18 months of the initiative was a learning laboratory for how a city economic development agency can, through relationships and intention, shift the conversation and outcomes around tech inclusion. A series of events, strategic communications and relationship building led to a city sponsored startup competition with an inclusive focus and follow on actions are in development. A city agency with strong relationships can leverage their influence to make change.