Nancy Douyon is a User Experience Research Program Manager at Google. She has a special focus on remote user research methods and emerging markets. Her daily quest is to increase the usability of products, applications, complex systems and websites across different cultural ideals and cultural practices. Prior to Google, Nancy worked at IBM Interactive Research, Accenture Experience Agency, and Intel’s Mobility Group. She was instrumental in creating a User Experience Lifecycle approach to help better understand how non-US markets are using US products in their everyday lives.